| January 24, 2014

What a California Utility Company Can Teach Us All About Saving?

Not many people read last month’s 71-page study from the California Water Foundation called Evaluation of East Bay Municipal Utility District’s Pilot of WaterSmart Home Water Reports.

But Consolidated Credit did.

Why? Because of one novel idea called “behavioral water efficiency.” In a nutshell, this utility company found a way to convince its customers to save water – by making it a contest.

“The behavioral water efficiency approach provides information to consumers that compares their household’s water use to the average use by similar homes,” the study says.

Basically, the utility sent 10,000 of its customers specially designed water bills that contained “their personal water use data, compared their water use to similar sized homes in the area, and made personalized recommendations on ways to save water.” A control group got the usual water bills. A year later, the first group used 5 percent less water – and saved on their bill.

The idea was simple: If we struggle to “keep up with the Joneses” by spending more, maybe it also works in reverse.

It’s a concept that intrigues the experts and counselor at Consolidated Credit. Competitive spending with friends or neighbors almost always lead to financial distress. It can be as large as an SUV or as small as a cup of gourmet coffee…

Consider, does a cup of coffee from McDonald’s exude a feeling of luxury like a cup from Starbucks? The coffee beans are probably comparable and may have come from the same farm in Colombia. But the logo on the cup makes all the difference. That’s how easily the ‘keeping up with the Joneses’ dilemma begins.

But if what if this utility company’s idea could be expanded to include everything? That same competitive spirit could be used to promote saving instead of spending. And in truth, that’s already happening in small ways – businesses are luring customers by being greener than their competitors.

But for now, if you want to save on your own bills, check out Consolidated Credit’s Save Energy, Save Money section. The advice is free.

"We are really proud to recommend Consolidated Credit" Kathleen Cannon, President & CEO of United Way of Broward County. Consolidated Credit Counseling Services, Inc. is pleased to announce our partnership with the United Way as a United Way Chairman’s Circle Organization.

"We are really proud to recommend Consolidated Credit" Kathleen Cannon, President & CEO of United Way of Broward County. Consolidated Credit Counseling Services, Inc. is pleased to announce our partnership with the United Way as a United Way Chairman’s Circle Organization.

All Consolidated Credit counselors are certified personal financial counselors (CFC) We've helped 5 million people get out of debt! Call us today and see what we can do for you.

Consolidated Credit is honored to receive the 2012 Excellence in Financial Literacy Education (EIFLE) Nonprofit Organization of the Year award. The EIFLE awards acknowledge innovation, dedication and the commitment of organizations that support financial literacy education worldwide. See what Consolidated Credit can do for you.

Consolidated Credit is honored to receive the 2012 Excellence in Financial Literacy Education (EIFLE) Nonprofit Organization of the Year award. The EIFLE awards acknowledge innovation, dedication and the commitment of organizations that support financial literacy education worldwide. See what Consolidated Credit can do for you.

The National Industry Standards for Homeownership Education and Counseling are a set of guidelines for quality homeownership and counseling services. Industry professionals who adopt these standards can be trusted to provide consistent, high quality advice.
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Consolidated Credit Consulting Services, Inc. has been verified as the owner or operator of the Web site located at www.consolidatedcredit.org. Official records confirm Consolidated Credit Consulting Services, Inc. as a valid business. Call us today and see what we can do for you.

Consolidated Credit is a Certified ISO 9001 company, as verified through Bureau Veritas Certification.

Time tested and customer trusted. Consolidated Credit Counseling Services has been a BBB Accredited Business since 1998 and has a current A+ rating. Call us today and see what we can do for you.

View the Consolidatedcredit.org review status

Time tested and customer trusted. Consolidated Credit Counseling Services has been a BBB Accredited Business since 1998 and has a current A+ rating. Call us today and see what we can do for you.

View the Consolidatedcredit.org review status

Consolidated Credit is proud to be an ANAB accredited member. Accreditation by a recognized and respected body such as ANAB ensures the impartiality and competence of our company. To see what we can do for you, give us a call.

U.S. Department of Housing and Urban Development - HUD's mission is to create strong, sustainable, inclusive communities and quality affordable homes for all. Consolidated Credit is proud to be a member of HUD and also part of the Hope Now Alliance.

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