| August 13, 2014

Budget Buster: Back to School Shopping

High tech gadgets, name-brand clothing and school activities are costing parents.

Don't let back to school shopping bust your budget

This school year parents will end up spending an average of $659 on “school-related costs.” That money is not just for pencils, notebooks and glue sticks, according to a new survey by RetailMeNot. As a matter of fact, extracurricular activities take a large chunk out of budgets.

“It’s important to factor in the costs of extracurricular activities in order to stay within budget for the school year,” says Trae Bodge, senior lifestyle editor for The Real Deal by RetailMeNot. “Surprises usually do come up during the year. Whether it’s a birthday party for the classroom or a fundraiser for art class, there are plenty of ways to save and stretch your budget by shopping early and always looking for discounts.”

Eighty-eight percent of parents surveyed said their kids take part in extracurricular activities. These activities range from:

  • Sports squads – 53 percent
  • Class trips – 53 percent
  • School clubs – 32 percent
  • Fundraising – 32 percent

Keeping up with the Joneses

An unfortunate piece of data that revealed itself during this survey is that parents still spend extra money “to impress others.”

  • Fifty-six percent would do something to purposely impress others
  • Thirty percent purchase high end clothing for their kids
  • Twenty-four percent buy the newest tech devices
  • Sixteen percent throw extravagant parties for their kids

Gary Herman, president of Consolidated Credit is disappointed by this news. “I still can’t get over the fact that adults want to impress each other, or each other’s kids by buying expensive clothes or throwing big-time parties,” says Herman. “It’s ridiculous, especially when a good portion of parents should be developing savings strategies with their kids so they become more financially educated.”

Influenced by their kids

In a separate “Back-to-School” survey by Baynote, a provider of customer experience solutions, 85 percent of parents admitted that “their student’s wish list is influential in the purchasing process.” The survey also revealed:

  • Seventy-five percent of parents will shop with their kids in the store
  • Thirty-six percent shop online with their kids
  • Forty-nine percent use smart phones to cash in on coupons

While it’s not a bad idea to shop with your kids, especially if they’re fussy about what they wear, but giving them free reign on what they want is not financially smart. Most kids desire the latest and greatest, which usually means the most expensive. This should be a time to teach savings skills. It’s also an ideal time to educate your kids on budgeting and money management.

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