| October 29, 2014

Women Working their Way Up

Their confidence in the economy is eclipsing men’s.

The economic news has been decidedly mixed in the past month. One day, home equity is rising and student loan default rates are dropping. The next, wage garnishment is on the rise and nearly half of all student loan borrowers can’t make their payments.

Women are reaching the top with hard work

One group has proven confident through all the ups and downs, however. That’s women who own their businesses. One possible reason: There’s an ever-increasing number of them.

New businesses are blossoming

Last week, a new report claimed, “More than 1,200 new businesses are started every day by women.” The data was crunched by SCORE, which recruits retired business leaders to mentor younger ones, and it revealed more good news:

“There are now 9.1 million women-owned businesses, compared to 8.6 million just last year. These enterprises generate a total of $1.4 trillion in revenue.”

SCORE called this growth rate “historic.”

Economic concerns are wilting

Meanwhile, another recent report asks and answers its own question: “Has fear about the economic downturn loosened its grip on women business owners? The answer is resoundingly yes.”

A nonprofit membership group called the Women Presidents’ Organization polled women who own and run some of the largest companies in the country.

“Not only are women-owned businesses thriving, they’re outpacing their male counterparts and setting the bar high for success,” says WPO President Marsha Firestone.  “They are increasing their bottom line, expanding their workforce, and providing new jobs.”

The WPO poll also explodes a stereotype that women take fewer risks than men. A third of the women they spoke with “used their personal savings to start their business, and 12 percent incurred personal debt.”

Of course, they may not have had a choice: Less than 1 percent received venture capital or angel funding to get their businesses off the ground.

Investors are still rare

Finding investors is still a drag on women-owned businesses, says yet another October report, this one from Pepperdine University in Malibu, California.

Researchers noted that women were 18.7 percent – and minorities were 22.2 percent – less likely to receive venture capital than their white male peers.

“The low percentages are not because of a scarcity of women and minorities needing cash for their ventures,” researchers John  Paglia and Maretno Agus Harjoto wrote. “The U.S. Small Business Association indicates that women accounted for 36 percent of business owners in 2012, while minorities accounted for 14.6 percent.”

Reassuringly, Paglia and Harjoto cite “a growing number of investment companies, startup accelerators, incubators, and mentorship-based programs” that are increasingly targeting women and minorities. If that concern gets addressed, just how far can women-owned businesses go?

Check out Consolidated Credit’s Women and Money section for financial advice on everything from going to college to starting a career.

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