| October 27, 2010

Starbucks expands smartphone credit card app

Starbucks, the retail coffee giant, has announced plans to expand its Starbucks Card Mobile payment test to over 300 stores.

The app, which is available on BlackBerry smartphones, iPhones and iPod touch devices, allows customers to use the service as a form of credit card. Consumers can manage a credit account with the store online, using a barcode on the cellular screen to pay for purchases.

The service, which was launched in 2009, will expand into markets in the greater New York City metropolitan area, according to TradingMarkets.com. The program is currently operating in 16 stores in Seattle, Washington, and northern California, as well as over 1000 Starbucks in Target stores.

“Mobile technology is part of our customers daily routine, and with the expansion of mobile payment in our test cities, we are seeing more customers using their smartphones as their mobile wallets,” Brady Brewer, vice president of Starbucks Card and Loyalty, told Trading Markets.

The announcement comes as many major companies are attempting to make mobile smartphones the next generation of credit cards. Google and Apple are among the companies working on the devices, which are still in development.

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