Easter spending expectations show spending increase, says NRF

Holiday spending over the upcoming Easter weekend is expected to see an increase compared to the recession-hampered figures from one year earlier, as gifts and festive decorations are expected to see an increase in popularity.

According to the National Retail Federation‘s 2010 Easter Consumer Intentions an Actions Survey, which was conducted by BIGresearch, the average amount of money spent by consumers this Easter is expected to increase from $116.59 in 2009 to $118.60 in 2010. The uptick in sales is expected to come from more spending on candy and gifts for children.

“With signs of spring popping up everywhere, shoppers are eager to get their hands on bright, colorful Easter merchandise,” said Tracy Mullin, President and CEO of the NRF. “Warmer weather and special holiday promotions are the perfect mix to get people out of their homes and into stores as spring approaches.”

Broken down by age groups, the survey found that 25-34 year olds would likely spend the most money of any age group, but that 18-24 year olds will purchase the most gifts and Easter merchandise over the holiday period.