In an effort to compete with the world’s larger payment processing networks, American Express recently announced that it had teamed with the nation’s top mobile phone service provider.
The American Express Serve digital payment system will soon be integrated into Verizon smartphones and tablets within the next few months, according to a report from the tech news site CNET. But where this program differs from others that will make swipeless payments easier to complete is that it will allow consumers to make online purchases using their cellphone number rather than more sensitive payment information.
This move is part of a larger effort on Verizon’s part to enhance its customers’ ability to make credit and debit card purchases with their mobile phones, the report said.
“There’s a high demand from our customers,” said Greg Haller, president of enterprise and government for Verizon Wireless. “Research data shows a genuine interest in entering your number to pay. We think it will be very popular.”
Experts predict that the mobile credit card payment industry will become extremely popular within the next several years, climbing to an annual value of tens of billions of dollars.