When Your Wallet Shrinks, Does Your Waistline Expand?

When you lose money, you might gain weight. That’s the conclusion of a new study by the American Marketing Association

“People experiencing financial dissatisfaction choose more caloric food and consume larger food amounts than people who are financially satisfied.”

It’s not a stretch to imagine that getting depressed about your finances will lead you to eat more. But how do you scientifically test something that seems so obvious? Here’s how researchers did it…

“Five experiments tested this assumption. For instance, people who were made to believe that they had relatively little money ate more brownies and estimated the caloric content of foods differently compared to people feeling financially satisfied.”

That’s right. Researchers fed their subjects brownies after convincing them they were in various stages of financial despair. Then they counted the brownies.

Whatever you think about the research, we all know that overeating is not only unhealthy, it’s also expensive. But it’s also understandable.

Unfortunately, most people don’t recognize or fully understand the emotional side of debt. If you’re sad, you want to find a cure for it — and for many, shopping is a release. But after the shopping and spending is done, you look at the money you spent and you’re still not happy. In fact, that temporary release is really going to cost you when the bills come due.

If you’re overspending and overeating, call Consolidated Credit today. Our credit counselors would argue that finances and diet work both ways — if you binge eating because you’re depressed, then getting out of debt will also save your waistline.

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